What is EmbeddingEmbedding in a website means to insert something into the website or into the page. Embedding allows you to make a 3rd party tool, like Acuity or Book Like a Boss or Calendly, look like it’s part of your site.
Why You Should EmbedAs I mentioned above, embedding a form creates an integrated user experience for the client to book an appointment. Here are a few reasons:
- When a client is on your site and they are ready to purchase or schedule an appointment, you can keep them within your site.
- When they are done scheduling the appointment, they are still in your site and they will hopefully look at other content on your site.
- It just looks better and feels better when the form is in your site rather than on the tools’ site.
- Clients will have fewer clicks to make to do something and the fewer clicks they have to make to get an appointment scheduled, the better.