As I interact with websites that offer online scheduling, the first thing I notice is whether they have embedded the scheduling directly into their site or if they are popping the client out to the online scheduling tool to make the appointment. My experience is that often people don’t know that they can embed these forms into their site to create an integrated online experience for the client making the appointment.
What is Embedding
Embedding in a website means to insert something into the website or into the page. Embedding allows you to make a 3rd party tool, like Acuity or Book Like a Boss or Calendly, look like it’s part of your site.
verb (used with object), em·bed·ded, em·bed·ding.
1. to fix into a surrounding mass:
to embed stones in cement.
2. to surround tightly or firmly; envelop or enclose:
Thick cotton padding embedded the precious vase in its box.
3. to incorporate or contain as an essential part or characteristic:
A love of color is embedded in all of her paintings.
Why You Should Embed
As I mentioned above, embedding a form creates an integrated user experience for the client to book an appointment. Here are a few reasons:
- When a client is on your site and they are ready to purchase or schedule an appointment, you can keep them within your site.
- When they are done scheduling the appointment, they are still in your site and they will hopefully look at other content on your site.
- It just looks better and feels better when the form is in your site rather than on the tools’ site.
- Clients will have fewer clicks to make to do something and the fewer clicks they have to make to get an appointment scheduled, the better.