HEART–CENTERED WEBSITE GUIDE

What you really need to know for a feel–good website

Chapter 5: Checklist to Create Your Website

Creating your own website is a journey. You can have that journey be as quick or as long as you want. The key is to take the first step on the journey. You’ve now read this guide. You have an idea what it will take. Just take the first step.

The checklist that follows may seem a lot. If it feels that way to you, just start with a couple of items. If you’re a go get it done person, then get started and make it happen!

In the rest of this section, you’ll find a basic checklist for creating your website.

Remember, check in with your heart, stay connected and have fun!

Part 1:  Preparation & Understanding What You Like

The first thing you need to do is get a sense of what you like as well as the purpose of your site.  In this part, you’ll be doing research and writing your content to get prepared.

  • Create a list of what you need to have on your website such as shopping cart, scheduling tool etc.
  • Find 3 websites that you like. This helps you identify what you like and what you don’t like, so that when you go to pick a theme, you will know what appeals to you. And if you have someone else help you, this is a great way to help them understand what you like and what you don’t.
  • Create a ‘brand board’ in Pinterest and identify colors and fonts and things that you like. Again, this is for you to gain clarity for yourself on what you like and what you don’t.
  • Reserve a domain name and if you don’t have one, consider establishing an LLC for your business to separate your business and your personal life.
  • Decide if you want to have a custom logo or if you’ll just use a nice font for your business name on your site.
  • Write Your Content. Start Simple and just focus on your services and your about page. Remember to use keyword phrases and write in words that your client would use, not what you use.
  • Find graphics that you like. Pictures of people are the best! Search sites like Pixabay and Unsplash for free royalty free photos.

Part 2:  Create Your Site

Now for the fun part!  You get to build your site.  Below are the steps you can follow to get started.

  • Decide which website tool you will use. For most entpreneurs or small business’s, starting with an account at wordpress.com, Wix or Weebly is a great place to start! In fact, if you are a super do-it-yourselfer, then create an account at more than one and get comfortable with what will work for you!
  • Pick a theme for your site. With WordPress, there are 1000’s to choose from. Wix and Weebly have a predefined set.
  • Build Your Site! Create a Home Page, About Page, Contact Page & Services Page. Keep it simple. The most important part is to get started and figure out what works and what attracts others. Don’t forget to use Grammarly or another spell check tool to catch any spelling mistakes.

Part 3:  Optimize Your Site

The next section can all be done after you have your site built.  These are the things that you do at the very end to make your site even better and make it more visible.

  • Make it SEO Friendly. Be sure to put page titles and page descriptions on each page along with alt text on each image. Once you’ve updated your site, be sure to register it with Google Analytics and Google Search Console for visibility.
  • Now that your site is created, create something that you can give away for free. Use a mailing tool like Mailerlite and get a form on your site to start collecting emails!
  • Get your blog going and get in the habit of creating a post once a week.
  • Send a weekly newsletter sharing your weekly blog post along with some other helpful tips for people.