HEART–CENTERED WEBSITE GUIDE

What you really need to know for a feel–good website

Chapter 4: Getting Visible

Once you have a website, you want your website to be visible to the world. In an ideal world, people just start showing up, but it doesn’t typically happen that way. There are 1000’s of websites and the competition to be visible is high. There are several simple things that you will want to do when it comes to making sure your website is visible.

Search Engine Optimization – SEO

scrabble blocks with SEOSEO is a term that simply means optimizing your website so that it will be found when someone searches for keywords related to your site. There are many tools that you can use to do keyword research and identify keywords related to your services that will allow your site to rank well when someone searches for those keywords. The concept of ranking is how high up your site is when someone does a search. Is it on the 1st page, the 10th page or the 50th page. People often only look through the first couple of pages when searching for something, so it’s ideal to have your site rank well.

Here are the top 5 things you’ll want to do for having basic SEO in place on your site. SEO takes time, so be patient. It can take months to see changes. Just be consistent and your consistency will pay off!

  1. Make sure every page has a page title and a long page description. In WordPress, Yoast is my favorite plugin for doing this. In the other tools, each page has settings where you set this. They key with the page title and page description is that you want a keyword phrase to appear in the title, the page description and the first paragraph of content. Search engines like this consistency! The page title and page description is also what shows in the search results in a search engine.
  2. Make sure every image has ‘alt text’ set for it. The alt text is used to describe the image. You want to describe it in the 3rd person, such as ‘woman wearing pink shirt with brown glasses in front of a brick wall’. Search engines seem to like people in pictures on your site and rank your site better when you have people.
  3. Repeat keyword phrases around your site as often as possible. For example, if you see clients locally in Phoenix, Arizona, you want to have Phoenix, Arizona appear on your site as many times as possible. A trick for helping with this is to have your footer contain your location and a short about section so that you are repeating keyword phrases.
  4. Have a blog and post weekly. Search engines really like new content. Search engines will rank you higher because you have great content and you publish it consistently.
  5. Share your pages and blog posts out to social media. The benefit of this is that the social media sites are indexed hourly. The sooner your blog post hits social media, it gets indexed. The more it’s indexed, the better your site ranks.

Search Engines

One of the most important things you should do when you have your site completed is register it with the search engines. Registering with Google Analytics and Google Search Console provides one more way that Google Knows about you.

You can also register with Bing and Yahoo, yet with Google having 73% of the market share, you could start with just doing google.

Business Registration

If you have a physical location for your business, you should definitely take advantage of registering your business with Google Business and Apple Maps. Doing this allows Google to know about you and people can find you when searching in the map applications.

Adwords

You can pay for google adwords to force your site to rank higher. I haven’t personally done this, but many SEO service providers will find keywords that help your site do well and then pay to have your site rank higher.